Writing on the Wall
The Association of Directory Publishers requested a series of web spots that would creatively show how the ADP Effectiveness Study will provide substantial informative sales facts to Directory sales teams. The combined live-action and original graphics (created by animation artist David Boelke), delivered the message via a PDA-challenged salesman. The spots were shot with the Sony F3 at Paragon Media.
Dog Eat Dog World
The second in the series of ADP Effectiveness Study spots finds the Directory salesman enlisting assistance from his PDA to rehearse his sales pitch. The creation of a graphics environment and black & white videography enhanced the impact of the Association logo and was well-received by the international audience of Directory publishers. The spots were shot with the Sony F3 and cine-mod Nikkor lenses.
Yellow Pages Association "Holiday eCards"
To celebrate the holidays with its international membership, the Yellow Pages Association has yearly requested the creation of a non-denominational holiday ecard. Each ecard was to convey a different motif. Happy holidays to all!
ALS "Walk to Defeat ALS PSA"
ALS (Lou Gehrig’s Disease) is devastating. The ALS Association and RNB Communications came to us to produce a very personal message from CBS soap opera star Kate Linder. Shot in HD on the set of “The Young and the Restless”, the completed PSA was distributed nationally.
ALS "My Son Eric Spot"
A poignant set of PSA’s for the ALS Association featuring Eric Oberman, a teenage victim of ALS. Shot on location in Huntsville, Alabama. Help us stop ALS!
ALS "Imagine Fighting ALS..."
And then being diagnosed with the disease. Based on Neilson tracking, over 300,000,000 viewers have seen this public service announcement. That is more viewers that watched last year's Super Bowl™. Featuring Dr. Richard Olney, a leading researcher for ALS who has contracted the illness, the PSA aired on NBC, CBS, CNN and Fox at both national and local levels. Shot in San Francisco and Los Angeles, the spot also features a call for support from TV actor Alan Rosenberg.
Bell Atlantic "Tell 'em where you found 'em"
TMWYF was produced as an intranet promotional video encouraging employees to always tell retailers that "they saw their ad in the Yellow Pages Directory". This validated the retailers' ad space purchase. Based on popularity, it was converted to a consumer driven commercial.
